Seriously... Put it in 2x
(I explained everything in here)
Everything you need to turn signups into deposits. Ready to launch.
The 3 reasons you are not making way more money through emails
That means a lot of your traders are not even seeing what you send them.
The promotions tab is one step away from invisible. If your emails land there instead of the primary inbox, most people will never open them.
Less people seeing your emails = less deposits. Simple as that.
Go through the last few emails you sent.
Do they talk directly to the trader like you actually want to help them? Or do they read like a corporate announcement that nobody asked for?
This costs you more than you think. The people reading these are real humans. If you're not helping them, they stop trusting you.
Less trust = less deposits.
This is happening because you are sending the same email to everyone.
Someone who just signed up should not get the same email as someone who has been trading with you for 6 months. A person who hasn't verified yet shouldn't be getting promotional campaigns. But right now, they are.
There are specific customer flows that can tie down to the exact individual. How long they've been trading, their deposits, country, region, trading pair.
The more targeted the message, the more money it makes.
Right after someone signs up, they haven't verified yet. These emails are designed to get them to complete KYC so they can actually start using the platform.
Send: 24 hours after signup, no verification
Subject: your account is 90 percent done
Preview text: the only thing between you and your dashboard is a five minute step.
Send: 3 days after signup, still no verification
Subject: why we ask for documents before you trade
Preview text: the short answer is real money. the longer one is here.
Send: 7 days after signup, still no verification
Subject: what verified traders are doing right now
Preview text: the dashboard is open on the other side of one step. here is what is happening on it.
Now that they're verified, it's time to actually onboard them. These emails walk them through the platform, build trust, and get them to make their first deposit.
Send: Right after verification
Subject: your account is open here is what comes next
Preview text: 7 short emails. each one saves you time or money before your first trade.
Send: 3-4 hours after Email 1
Subject: why a copy trading network built its own broker
Preview text: the broker behind your account was built by the people who built zulutrade.
Send: Morning
Subject: the wrong account tier costs you on every trade
Preview text: four tiers. one quick way to figure out which one is yours.
Send: Afternoon
Subject: mt4 mt5 and zulutrade pick the one that fits you
Preview text: different traders need different tools. you do not need to pick a new broker each time.
Send: Afternoon
Subject: the part of your account most people never open
Preview text: built in tools and the zulutrade angle. both free. both easy to miss.
Send: Morning
Subject: what 53 strangers wrote about trading here
Preview text: the reviews we cannot delete. on a public site. read by anyone.
Send: Afternoon
Subject: the 2am trade that goes sideways
Preview text: support hours and regulation only matter when something breaks. here is what we built for that.
Send: Afternoon
Subject: one step left and you are trading
Preview text: everything you have read becomes real the moment your account is funded.
This is where most brokerages completely drop the ball. They get the trader signed up, verified, onboarded... and then go silent. No value, no updates, nothing. It's the equivalent of going on a great first date, getting her number, and then ghosting her. And wondering why nothing happened.
This is where you start making your emails addicting. You give traders real value on a consistent basis so they keep choosing your platform over every other option. The 3 campaigns below are designed to do exactly that.